Location: Foothills County,  AB (Hybrid / On-Site Content Capture)

Position Type: Part-Time, Subcontract

Reports To: Office Manager / Project Manager

Role Overview

We are looking for a creative and strategic Social Media & Content Manager to elevate our digital presence. In this role, you will serve as the visual storyteller of our luxury custom home brand, capturing the craftsmanship, architectural detail, and expansive country estate lifestyle defining our builds throughout Foothills County.

You will lead the creation of cinematic, magazine-quality video and photo content, manage our online channels, and implement organic social strategies that connect with discerning homeowners, architects, and interior designers.

Key Responsibilities

Content Creation & Videography 

• On-Site Content Capture: Travel to active construction sites and completed estate builds across Foothills County to shoot high-resolution photo and video assets.
• Cinematic Storytelling: Film, edit, and publish engaging short-form video (Instagram Reels, YouTube Shorts) highlighting architectural details.
• Technical Craftsmanship: Collaborate with site supervisors and project managers to translate high-performance building techniques (e.g., ICF foundations, high-efficiency mechanicals, durable building envelopes for the Alberta climate) into approachable, trust-building visual stories.

Platform Management & Brand Strategy 

• Aesthetic Direction: Curate a visually cohesive, premium feed across Instagram, Pinterest, LinkedIn, and Facebook that reflects high-end interior design and architectural standards.
• Content Scheduling: Plan and execute a monthly content calendar to maintain consistent posting schedules aligned with active build milestones.
• Pinterest Development: Build and optimize inspirational boards to capture prospective clients during the architectural planning and ideation phase.

Community Engagement & Growth 

• Client Engagement: Respond promptly and professionally to comments, inquiries, and direct messages, maintaining a polished, knowledgeable brand tone.
• Trade & Designer Collaboration: Network with, tag, and cross-promote local trades, interior designers, architects, and artisans featured in our projects.
• Performance Reporting: Monitor key performance indicators (engagement, audience quality, website referral traffic) and adjust strategy accordingly.

Qualifications & Requirements

• Experience: 2–4 years of experience managing social media and generating content, preferably within luxury real estate, custom residential construction, interior design, or architecture.
• Production Skills: Demonstrated experience in mobile video production, composition, and editing using apps such as CapCut, Adobe Premiere, or Lightroom.
• Visual Eye: Deep understanding of architectural lines, natural lighting, and luxury lifestyle aesthetics.
• Local Mobility: Valid Alberta Class 5 driver’s license and a reliable vehicle for regular travel to job sites throughout Foothills County.
• Communication: Refined copywriting skills suitable for high-end clientele and business-to-business industry partners.

Compensation & Benefits

• Salary: $1500-$2000 per month (average regional market wage, commensurate with portfolio and experience).
• Mileage Reimbursement: Standard per-kilometre travel allowance for all on-site Foothills visits.
• Equipment Support: Mobile tech stipend and creative production software subscriptions provided.